Interested in using social media to market your game development project? In this article, we'll discuss the best way to capture more attention and find your audience through social media.
Nowadays, social media is one of the– if not the– best ways to market your business. Many of us are attached to our phones all day, which makes this new medium of marketing is very attractive to promoters since many. Especially for those who are just starting out in the independent game development industry and are interested in publishing and marketing their own games, social media can be a huge contributing factor in bringing attention to your projects
But in this vast, new world of social media marketing, how can you maximise the spotlight potential of your project, when it’s so easy to get lost in the pool of thousands of other titles?
In this article, we’ll be talking about maximising the eye-candy potential of your posts on social media, specifically through the use of a very timeless mode of communication: images.
Images > Text
Ever heard of the saying, “A picture paints a thousand words”? Well, it’s well-known for a good reason: because it’s true. Majority of the time, what you can say with a paragraph can be better summed up with just a single picture.
So, how does this come into play for social media marketing?
For one, images are a very eye-catching way to promote your work, be it a game dev project or not. Regardless of whether you’re posting on Facebook, Twitter, Instagram, or some other social media site out there, more people tend to click on a post with images rather than something that’s purely a whole wall of text.
Secondly, images are good at getting a point across without making it boring or serious. Not to mention, some people are too lazy to read even just a short post, so adding images can lessen the probability of them skipping it. There’s a reason why children’s books have a lot of images on them. Images are much easier to digest and can be very entertaining as well.
In short, make sure that your images are:
- clear enough to get your point across
- representative of your actual project
- comprehensive and yet concise
GIFs > Images
Movement always catches the eye better than still images ever can. Studies show that the human eye tends to get attracted to something that’s moving, even if it’s just in the background, so remember to use it to your advantage when trying to promote your game or project.
An easy way to do this is to incorporate GIFs (Graphic Interchange Format) in your posts. GIFs are essentially animated pictures– more than an image but less than a video. With GIFs, you can include a lot more information when doing social media marketing.
Plus, since they’re moving, they also have a higher chance of getting noticed by people who may happen to see it on their timelines. Win-win, right?
Videos > GIFs
There’s a reason why most major media productions have trailers, be it an AAA game title or a blockbuster film. Trailers are an amazing way to show off your game, especially if you can already provide some footage of the gameplay. Since videos can go much longer than GIFs, they can easily show your audience as well as potential players what they can expect from your project.
When creating video trailers or samplers for your game, make sure to go as high-quality as you can, in terms of resolution. 1080p is better than 720p, which is better than 480p, and so on and so forth. You also have to pay attention to the aspect ratio that you’ll be using. Are you going to upload this trailer to YouTube? If that’s the case, 16:9 is best. Aiming for something like Twitter or Instagram? Then maybe you should consider 4:3 ratio.
- Use your brand’s logo on every image / GIF / video on your promotional post.
- Experiment– what works for others may not work for you and vice versa.
- Ask for opinions. Listen to your audience; they can steer you in the right direction.
No matter what you decide to do, have fun in the process! Social media marketing may seem hard and confusing at first, but it’s a necessary evil on your path to glory. Remember that game development is a journey, not a destination!
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